Before the London 2012 Olympic Games begin, we can find inspiration in a mythical story of sports marketing -- Adi Dassler, Jesse Owens, Adidas, and the Berlin 1936 Olympic Games.

Jesse Owens, Adi Dassler, and the return of courage at the London 2012 Olympic Games.

by Bob Page on 4 April 2012

Why do American expatriates search for Lucky Charms, an obscure box of breakfast cereal, on St. Patrick's Day?

From the Dept. of American Childhood Myths — Why do expatriates search for an obscure breakfast cereal — Lucky Charms — on St. Patrick’s Day?

by Bob Page on 15 March 2012

James Dean in an iconic movie poster from the movie 'Giant'

The Dallas of ‘GCB’ is not the Dallas where anybody actually lives.

by Bob Page on 2 March 2012

News as real estate. How can digital news products benefit from a paper experience?

3 February 2012
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Guanxi: The goal is the relationship itself, not what you get out of it.

28 November 2010
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Elvis blesses a social media congregation.

23 October 2010
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The New York Times on crisis strategy: the conflict between lawyers and communicators.

22 August 2010
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PSFK on the future of health and technology.

4 August 2010
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The New York innovation consultancy PSFK created an inspirational report about the future of health and technology for the United Nations Children’s Fund (UNICEF). Imagine the creativity of thousands of medical, technology and creative professionals applied to persistent global health problems. Amazing work, very dense, more than 200 pages of new solutions, presented in simple […]

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Matthew Niederhauser on shooting old Beijing.

31 July 2010
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Like many travelers who have spent time in Beijing recently, I read Andrew Jacobs’ piece in The New York Times on the demolition of Gulou, an ancient neighborhood near the Drum and Bell Towers. Photojournalist Matthew Niederhauser writes about the logistics of the video story behind the story on DSLR Newsshooter, the website of Guardian […]

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Social media: crack for marketers, not consumers.

20 July 2010
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